Talks about the importance of timing on outcomes. Humans have natural cognitive cycles with peaks and valleys. WHEN we do things has a huge impact on how well we perform.
This book is about exactly what the title says: how to think. Jacobs describes all the forces in modern society working against us – most of them having to do with the internet. Then he explains ways to combat these forces.
We think we’re rational creatures. We think we’re in control of the decisions we make. But we’re not — even when we KNOW we’re being irrational.