Talks about the importance of timing on outcomes. Humans have natural cognitive cycles with peaks and valleys. WHEN we do things has a huge impact on how well we perform.
This book is about exactly what the title says: how to think. Jacobs describes all the forces in modern society working against us – most of them having to do with the internet. Then he explains ways to combat these forces.
This book is a swift kick in the ass for any artist, creator, or aspiring entrepreneur. There’s only one antidote for The Resistance — that self-defeating voice inside our heads. It’s to quit thinking so much and just do the work.